PRODUCT · EXPERIENCE · RESEARCH
Connecting vision, humans, and products.
I lead multidisciplinary design teams and turn complex products, customer journeys, and organizations into experiences people can understand, trust, and use.
Where I create impact
Design Leadership
Building multidisciplinary organizations, defining career paths, and creating the infrastructure that allows designers to do their best work at scale.
Experience Strategy
Defining and orchestrating the entire customer journey, from first awareness through long-term retention, ensuring every touchpoint delivers on the brand promise.
Product Systems
Defining the principles, patterns, and intelligence layers that turn complex product challenges into simple, coherent experiences.
Selected work
Two stories from the current chapter
Reimagining the Member Experience
Shaping an experience vision that brings product, guidance, accountability, and human connection together around meaningful, lasting change.
Building a Design Organization That Scales
Evolving the design function into a multidisciplinary team built to grow design talent and shape experiences across the entire customer lifecycle.
EARLIER CHAPTERS · 2015 — 2024
Enterprise transformation, platform modernization, experience strategy, and the brand and visual craft that came before.
Leadership philosophy
From complexity to coherence.
I look for the connections others might miss—across teams, products, and customer journeys—then turn them into a clear experience vision people can align around and bring to life.
Start with the business problem, not the design deliverable.
Build systems, not just screens — decisions should compound.
Design is a leadership function, not a service function.
Evidence wins arguments; curiosity builds alignment.
Let's talk...
If you're looking for someone who leads by example and want design leadership that can shape the product, the team, and the experience — let's talk.