ALL WORK
Selected work across a decade of design.
Recent design leadership work, followed by the enterprise transformation, platform modernization, experience strategy, and brand craft that shaped how I lead today.
Filter by discipline
Recent leadership work
2025 — Now
Experience vision, orchestration, design organization, customer intelligence, and design systems.
Reimagining the Member Experience
Shaping an experience vision that brings product, guidance, accountability, and human connection together around meaningful, lasting change.
View private case study →
Creating an Experience Orchestration System
Establishing a shared experience vision that aligns teams and decisions across the entire customer journey.
Read case study →
Building a Design Organization That Scales
Evolving the design function into a multidisciplinary team built to grow design talent and shape experiences across the entire customer lifecycle.
Read case study →
Turning Customer Voice Into Intelligence
Building the research, AI, segmentation, and decision infrastructure that turns fragmented feedback into organizational intelligence.
View private case study →
Modernizing the Foundation of Design
Replacing a costly custom system with a scalable, themeable foundation that connects design, engineering, and brand.
Read case study →Earlier chapters
2015 — 2024
Earlier work across healthcare, financial services, media, and consumer products.
Unifying the Digital Experience of a Commercial Insurer
A fragmented set of public and private digital properties rebuilt as a single, role-based experience — raising usability, NPS, and customer communication.
Read case study →
Building a Digital and CX Strategy
Building UX from the ground up — defining a three-horizon digital and CX strategy, then creating the team, systems, and practices to bring it to life at scale.
Read case study →
Modernizing a Legacy Radio Playout Platform
A global media company was losing sales and talent to slow processes and legacy applications. We rebuilt the playout platform for a complex, high-multitasking environment.
Read case study →
One Platform for All
Sales teams had no single place to plan, collaborate, and schedule with clients — and no visibility into post-sale performance. We designed the ecosystem that replaced the sprawl.
Read case study →
Brand, Product UI, and Visual Craft
A collected view of earlier craft work — building the Loops Life brand end to end, financial services mobile UI explorations, and design for non-profit and community organizations.
Read case study →