Role
Designer / Founder
Timeline
2015–2019
Outcome
A full brand built from scratch, plus product UI and community work across sectors.
Loops Life
Visual branding and voice, e-commerce platform setup and design, print and marketing materials, pitch and presentation decks, social media strategy, product photography, and art direction — the whole brand system for a consumer product, built and run end to end.
Financial services product UI
Mobile product work across investments and banking: an investment acquisition flow with a notification experience, a digital advisor goal-savings experience, a health-and-wellness test prototype, and a set of banking app UI explorations.
Giving back
Design for non-profit and community organizations: a Bible study guide and website for Fearless MVMT, promotional materials for a worship recording, logo and web design for a non-profit ministry, apparel design for a non-profit sobriety chapter, and identity and social graphics for a networking event.
Why it still matters
This work is where the craft foundation came from. Understanding brand, voice, typography, and hands-on production is what makes it possible to lead brand, communication, and product design as one connected discipline today.
Next use case
Reimagining the Member Experience
Selected artifacts
