ALL WORK
Selected work across a decade of design.
Recent design leadership work, followed by the enterprise transformation, platform modernization, experience strategy, and brand craft that shaped how I lead today.
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Recent leadership work
2025 — Now
Experience vision, orchestration, design organization, customer intelligence, and design systems.
Reimagining the Member Experience
Shaping an experience vision that brings product, guidance, accountability, and human connection together around meaningful, lasting change.
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Turning Customer Voice Into Intelligence
Building the research, AI, segmentation, and decision infrastructure that turns fragmented feedback into organizational intelligence.
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2015 — 2024
Earlier work across healthcare, financial services, media, and consumer products.
Unifying the Digital Experience of a Commercial Insurer
A fragmented set of public and private digital properties rebuilt as a single, role-based experience — raising usability, NPS, and customer communication.
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Modernizing a Legacy Radio Playout Platform
A global media company was losing sales and talent to slow processes and legacy applications. We rebuilt the playout platform for a complex, high-multitasking environment.
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One Platform for All
Sales teams had no single place to plan, collaborate, and schedule with clients — and no visibility into post-sale performance. We designed the ecosystem that replaced the sprawl.
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