ALL WORK
Selected work across a decade of design.
Recent design leadership work, followed by the enterprise transformation, platform modernization, experience strategy, and brand craft that shaped how I lead today.
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Recent leadership work
2025 — Now
Experience vision, orchestration, design organization, customer intelligence, and design systems.
Reimagining the Member Experience
Shaping an experience vision that brings product, guidance, accountability, and human connection together around meaningful, lasting change.
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Creating an Experience Orchestration System
Establishing a shared experience vision that aligns teams and decisions across the entire customer journey.
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2015 — 2024
Earlier work across healthcare, financial services, media, and consumer products.
Unifying the Digital Experience of a Commercial Insurer
A fragmented set of public and private digital properties rebuilt as a single, role-based experience — raising usability, NPS, and customer communication.
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Building a Digital and CX Strategy
Building UX from the ground up — defining a three-horizon digital and CX strategy, then creating the team, systems, and practices to bring it to life at scale.
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Modernizing a Legacy Radio Playout Platform
A global media company was losing sales and talent to slow processes and legacy applications. We rebuilt the playout platform for a complex, high-multitasking environment.
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One Platform for All
Sales teams had no single place to plan, collaborate, and schedule with clients — and no visibility into post-sale performance. We designed the ecosystem that replaced the sprawl.
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